The Textile Lofts

The Textile Lofts is a mixed use development designed to replicate an old world Georgia textile mill and is located in the Grange Hamlet of the Serenbe Development. Eighteen residential units, ground floor retail space, and outdoor entertainment areas make up this 50,000 SF project that consists of two buildings joined by an elevated walkway.  The four story wood structure sits on top of an underground parking garage. The Textile Lofts were constructed in only 12 months due in part to Morgan’s pre-construction efforts and collaborative work with Architect  and Developers.  

Architect:     J. Ryan Duffy, Architects

Customer:    Kim King Associates and Adam Ross



LiveWork Units 1, 2 and 3 at Serenbe Development

The Live-Work Units 1, 2, and 3 were the first mixed use commercial buildings constructed in the Serenbe Development. From the exterior, this project is intended to look like three separate buildings, commissioned by different owners at different times. This is however, one building with appropriate fire and security separations demanded by fire and life safety codes. The structure shares common exterior walls, all with unique exterior finishes consisting of repurposed brick, metal panels, and wood.   

Architect: Randall Miller    

Customer: Serenbe Development

The Legends of Tuscaloosa Condominiums

The Legends of Tuscaloosa is a 127, 000 SF  luxury condominium complex one block from Bryant-Denny Stadium on the University of Alabama’s campus.  This six story development is a post-tensioned concrete structure and has on-grade parking under the building.  There are 60 total high end condominium units with a mix of one, two, and three bedroom floor plans.  The complex features a roof-top tailgating deck that provides football fans with an unprecedented “bird’s eye” view of Bryant-Denny stadium. 

Architect: Ted Talmadge Architects   

Customer: Legends of Tuscaloosa, LLC

The Hil

The anchor tenant of this 15,000 SF mixed use building is the award winning “HIL” restaurant. The completed building includes not only an interior build out for the HIL restaurant, there are also commercial office spaces and retail units on the ground floor. A structural wood framing system with exterior walls clad in traditional brick, custom wood trim fenestration, and complicated elevation changes are seen in this centerpiece of the Grange Neighborhood in the Serenbe Development. 

Architect:  Schowalter Design Group   

Customer: Serenbe Development

The Blue Eyed Daisy Bakeshop

The Blue-Eyed Daisy Bake Shop was the first commercial project developed in the Serenbe Community.  This unique building consists of metal stud construction and utilizes hand selected recycled brick for exterior walls and re-purposed wood for the floors and ceiling. In keeping with Serenbe’s commitment to the highest environmental standards, the Bake Shop features a geothermal heating and cooling system with 11 tons of geothermal wells, and was awarded the U.S. Green Building Council LEED® Silver rating. 

Architect: Randall Miller / Smith Hanes 

Customer: Serenbe Development

The Inn at Serenbe Farms

The Historic Inn at Serenbe underwent an extensive renovation to add guest rooms and a ballroom. Working again with Locus Design and Serenbe Development, Morgan was retained early in the design process to assist with conceptual budgeting and the construction schedule. Even with the 12 foot ceilings in the guest rooms and 24 foot ceilings in the ballroom, energy efficiency remained a priority. Morgan’s team drilled 340 foot deep geothermal wells with over three miles of piping and installed spray foam insulation in all wall cavities. This eight month schedule was a challenge because of the requirement to keep the existing guest rooms and flagship restaurant open for large events during all construction phases.

Architect: Locus Design + Consulting, Inc.

Customer: Serenbe Development

Hampton Inn

Morgan joined forces with Davidson & Jones Construction Company based in North Carolina to build this 65,000 SF Hampton Inn located on an extremely confined job site in the Atlanta suburb of Kennesaw. The structure of this 100 room Hilton brand hotel is block and plank. A long list of amenities including an indoor heated spa pool and “think tank” meeting room put this hotel in high demand and made the construction schedule unforgiving. 

Architect:    Richard Rauh Associates       

Customer:   Busbee Hotels, LLC